
A reduced market share equals fewer sales and less revenue. New tech innovations from the competition, promotional campaigns, and new designs can reduce your outfit’s market share. But one thing is sure: your sales forecast can be influenced by how you and your competition moves within your niche.įor example, your competitor discovering the benefits of an on-premise system can boost their sales numbers. For most, these other companies can offer the same product or service as you. It is rare for anyone to find a business without rival companies in the same industry. A dedicated sales team can always use the product change to generate more conversions and close more negotiations, so be sure to consider them. Product changes can be a catalyst for more sales. Product UpdatesĪdding new features - or removing buggy or redundant ones - can affect your sales forecast. Highly successful salespeople consider potential sudden policy changes during sales forecasting. As such, any sales forecasting guide that doesn’t recommend planning for policy changes is insufficient.
It also depends on the following: Policy Changesĭepending on your industry, policy changes can hurt or help your business’s ability to make sales.

That’s why sales forecasting is important to directors of sales, key decision-makers within a sales team, and people in sales management. These insights will provide much-needed direction and help you make decisions for business growth. You’ll finally have answers to “What should the revenue target be for the next year?” and “How many leads do we need to hit our sales target?” An effective sales forecasting method will help you answer crucial questions that’ll guide future approaches to scaling your business. Sales forecasting is the intentional manipulation of historical data, sales activity info, expertise, and predictive analysis tech to calculate an expected sales volume and revenue across a given period.Įvery sales team worth its salt needs a proven method for forecasting sales.
